Subway’s New Ad Slams McDonald’s and Customers Are Furious

"That Subway commercial makes me want to go to McDonalds."

image / Subway Restaurants

recently ceased its famous $5 footlong deal (RIP), which upset fans of the sandwich chain. Now, people are irritated again—this time, due to Subway's #SubTheBurger campaign. In particular, the campaign includes a commercial in which Subway attempts to slam .

The commercial shows what appears to be a heart rate in the shape of the golden arches, and a super annoying, high-pitched voice repeating ". Burger. Burger. Burger..." over and over, faster and annoyingly faster, until the McDonald's logo "flatlines."

image / Subway Restaurants
image / Subway Restaurants

"Is your burger routine feeling a little flat?" the commercial asks.

image / Subway Restaurants

Well, Subway has the answer:

image / Subway Restaurants

Unfortunately, the commercial isn't quite inspiring folks to #SubTheBurger.

That Subway commercial that says “burger” repeatedly is so annoying, that it makes me want to shoot myself in the head with a nail gun.

— Thanos was right (@socksocksocks)

This new Subway commercial has to be one of the most annoying ads I’ve ever seen. It also doesn’t help that it’s on constantly.

— Laughingstock Media (@LSMMike)

One Twitter user thought the commercial was for McDonald's, and was actually inspired to order a burger.

So I'd say that's pretty much exactly the opposite of what Subway was going for.

This burger commercial may be the most annoying thing ever. Fire your marketing team.

— Andrew Forrest (@Andrew_Forrest1)

The new Subway commercial w the McDonald’s Ms make me go insane. 🙉🙉🙉

— Kelly Burroughs (@kellyyelisee)

Many tweeted about how the commercial actually makes them want to eat McDonald's, and not Subway (perhaps out of annoyance)?

hey subway due to this really....really annoying burger commercial you guys have on every commercial break, I will be going to tomorrow and eating all the burgers....all of them

— bull shet (@Earl_Sweatpants)

Chris Carroll, Subway's chief advertising officer, told , "The goal of this ad campaign is to get people to step out of their routines and try something new. The ad campaign invites consumers to experience all the changes we're making in our restaurants, from our service to new menu items and the look of our restaurants."

Check out the commercial for yourself, and decide if you're inspired to #SubTheBurger:

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