Why "Millennial Pink" is More Popular in Homes Than Ever Before

Young adults are obsessed with this color.

Unless you've been living under a rock, you've probably heard that dusty pink is a pretty popular hue right now. The shade is the number one color for weddings, it was named color of the year by Pantone back in 2015, and it's already made a comeback in bathrooms and furniture. Pink is nothing new when it comes to home decor, but this version of the color has recently taken on a new life—and even a new name—thanks to millennials.

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Light pink, also known as rose quartz or dusty rose, is now being referred to as "Millennial Pink," due to its popularity with that generation, according to . If it comes in pink—whether it's furnishings, homes accessories, clothing, or even beauty products—young adults want to buy it.

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Bjorn Wallander

"We've upholstered things in this emerald green that we're excited about, but it sits there for months," Fabiana Faria from the boutique told . "The second I show a pink thing—anything—it leaves so quickly." This blush-rose-peach hybrid color is fun without being too flashy, it's subtle without being boring, and it goes with just about everything—no wonder young people love it.

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And the color is more than just a pretty hue, it's good for you too! The toned down pink has been proven to reduce stress and anxiety, according to a study published in the . Surround yourself with soft pink, and you'll feel calmer and happier!

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"It's cheeky, sincere, and nostalgic all at once," Lauren Schwartzberg wrote for New York magazine. There's no doubt about it—pink is one of the best and most versatile colors ever, and it's not going away anytime soon.

(h/t via )

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