Chip and Joanna Gaines' new home decor line with Target is about to hit stores—and you won't be able to miss it when you go shopping. In a published on Monday, Target announced how they will display Hearth & Hand With Magnolia in about 500 of their stores across the country. And it looks like something straight out of Fixer Upper.
These select stores will have a 12-foot-tall structure that looks like a house. "We worked closely with Chip and Joanna to create an experience that will stop shoppers in their tracks," Erika De Salvatore, vice president of visual merchandising, said in the blog post. "It's meant to help guests imagine what the pieces will look like in their homes and build affinity for the new brand by introducing it as a complete story. It's big, it's bold, and it truly feels like we're bringing a little piece of the Magnolia Silos to guests everywhere."
If you don't live near one of those 500 stores, don't worry—Target is still going to display the collection in a unique way. Hearth & Hand will have a display featuring table settings and signs with Joanna's decorating tips.
And an extra 100 stores will have flower carts set up on launch day, November 5. The floral cart will give out silk flowers, free of charge, until they run out.
"When guests visit the Silos in Waco, Texas, they get to experience the true essence of what Magnolia is," Joanna said in the company blog post. "We know that not everyone can come visit, so we are excited to bring some of our home to yours through the Hearth & Hand with Magnolia collection."